The Workwomb Podcast Ep 4 ☁️ How To Attract Your Dreamiest Clients With Magnetic Marketing
When it comes to marketing, it’s allll about connecting with your dream clients (read: that client you wanna clone and work with all day e'rry day) by speaking to their struggles, and desires and showing them how you are truly ready to both deeply acknowledge and support them with both. If your marketing isn't hitting those sweet spots, you might find yourself struggling to stay booked and your bank account looking parched.
In this episode, we’re breaking down the dance between masculine and feminine marketing, and how you can strike the perfect balance with 2 super simple methods. I also share why speaking only to your audience's pain points might be attracting the wrong people to your biz and how there are actually 4 different buyer types, and unless you speak to all 4, you're leaving moolah on the table!
Whether you're just starting out, or you’re a marketing pro, this episode is packed with juicy insights to level up your marketing game and connect with your audience like never before.
In This Episode We Talk About:
- Masculine vs. Feminine Marketing Approaches (1:00)
- Spotting External, Internal, and Philosophical Problems (4:30)
- Problem-Based vs. Dream-Based Marketing (7:00)
- The Four Types of Buyers: Visual, Time-Sensitive, Direct, and Emotional (12:00)
- Fun Exercises to Refresh Your Marketing Content (20:00)
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