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The FDA has banned Red 3, a controversial artificial food coloring linked to cancer in rats, after 40 years of delayed action. This decision highlights a paradox where the ingredient was previously allowed in food but banned in cosmetics due to health concerns. Red 3, made from a petroleum byproduct, was used widely in products like Pez and Betty Crocker's mashed potatoes, despite knowledge of its dangers. The ban reflects the need for improved regulations and accountability in the food industry, as lobbying efforts and the FDA's limited resources contributed to the slow response.