The Tennis Podcast
Laver Cup - What it’s like being there; Gauff/Gilbert go separate ways
Sep 23, 2024
Charlie Eccleshare, a sports journalist from The Athletic, shares his firsthand experience at the Laver Cup in Berlin. He reveals the electrifying atmosphere, including unique player interactions and the thrill of watching matches alongside tennis legend Andre Agassi. The conversation touches on Coco Gauff's split from coach Brad Gilbert and the intriguing dynamics of emerging players like Carlos Alcaraz. They also reflect on the significance of the Laver Cup in the broader tennis world, noting how it challenges conventional tournament norms.
01:15:00
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Quick takeaways
- Charlie Eccleshare's firsthand experience at the Laver Cup highlights the event's unique atmosphere and player interactions that enhance fan engagement.
- The podcast discusses Coco Gauff's decision to part ways with coach Brad Gilbert, marking a significant shift in her career trajectory.
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The episode discusses the significance of Return on Ad Spend (ROAS) in B2B marketing, emphasizing that it's a crucial metric for evaluating the efficiency of advertising campaigns. The speaker humorously reflects on their father's enthusiasm for ROAS, highlighting how this metric can determine the overall success of marketing efforts. By calculating ROAS, marketers can gauge which ad campaigns are yielding the best financial returns compared to their costs. The light-hearted recollection serves to illustrate the level of engagement that marketers can have with their performance metrics.
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