Start From Zero: Build A Lucrative Business Teaching Arthur An 80 Year Old How To Make Money Online
Jan 19, 2020
Arthur, an 80-year-old aspiring entrepreneur, learns about strategic thinking, identifying customer needs, maximizing tax savings, and the importance of sales and outsourcing skills in building a successful online business during a mentoring session in this podcast episode.
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Filter Business Hit By Mechanism Focus
- Arthur's filter business failed because he focused on mechanism without building the engine to scale.
- Dane suggests reading his forthcoming book to learn correct business orientation.
Lead With Customer And Result
- Stop leading with mechanism (your product) and start with who you can help and the result they want.
- This shift turns a product-first mindset into a scalable business focus on outcomes.
Translate Mechanism Into Tangible Results
- Results are what customers care about, not the mechanism that achieves them.
- Reframe product conversations into clear outcomes customers actually want.