The Customer Experience Podcast 127. 3 CX Strategies for CROs w/ Darryl Praill
Mar 16, 2021
50:25
As a CRO, how do you change the culture of your org so that customer experience is everyone’s responsibility?
In this episode, I interview Darryl Praill, CRO at Vanilla Soft, about how he distributes the ownership of customer experience across the whole org by dissolving barriers between teams.
Darryl talked with me about:
- What a matrix organization is
- How colleagues are influenced by how they are compensated
- 3 ways to create a culture of empathy
- How marketing leaders can develop their personal brand
- The role of video in customer experience
Check out these resources we mentioned during the podcast:
- Neewer Photo and Video
- Darryl on Twitter
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.
In this episode, I interview Darryl Praill, CRO at Vanilla Soft, about how he distributes the ownership of customer experience across the whole org by dissolving barriers between teams.
Darryl talked with me about:
- What a matrix organization is
- How colleagues are influenced by how they are compensated
- 3 ways to create a culture of empathy
- How marketing leaders can develop their personal brand
- The role of video in customer experience
Check out these resources we mentioned during the podcast:
- Neewer Photo and Video
- Darryl on Twitter
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.