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#126 Alex Jones Dramageddon

Sep 13, 2018
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INSIGHT

Marketing, Parody, And Conspiracy Collide

  • Nike's Colin Kaepernick campaign framed 'believe in something' as sacrifice versus the parody reframes that into mocking extremity.
  • The parody 'believe in everything, even if it means the frogs are gay' links marketing to Alex Jones's conspiracies.
ANECDOTE

Heckling At The Senate Hearing

  • Alex Jones and Laura Loomer disrupted a Senate hearing by live-streaming and heckling, turning a policy session into performance.
  • Marco Rubio tried to answer serious questions while Jones invaded his camera space and taunted him in person.
INSIGHT

Platform Coordination Changed Reach

  • Major platforms removed Alex Jones around the same time, cutting his traffic roughly in half.
  • Twitter lingered as his last refuge until his hallway behavior and Periscope harassment triggered Twitter's ban.
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