Builders Wanted Salon Strategy: How L’Oréal Scales Professional Beauty from the Inside Out with Kevin Stang, Chief of Staff, US Professional Products Division
In this episode of Builders Wanted, we’re joined by Kevin Stang, Chief of Staff to the President of the US Professional Products Division at L’Oréal. Kevin shares his unique perspective on aligning purpose with performance, leading high-powered teams, and fostering innovation in the beauty industry. He highlights the importance of investing in talent, the role of 360 marketers, and the real-world insights and adaptability required to stay ahead of trends.
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Key Takeaways:
- Building strong customer engagement requires a 360-degree approach: balancing B2B and B2C strategies, investing in talent, and fostering cross-functional collaboration.
- Data should be paired with direct insights from salons and stylists to drive innovation and effective marketing.
- Speed and adaptability are crucial to keep up with cultural trends, but maintaining authenticity is key to lasting success.
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“ What would happen if you had an individual send you a video, you get approval by mid-morning and you're in the content center by the afternoon shooting the content, and it's up within 48 hours? That is the type of speed and change that we've really made internally to help take that story that that storyteller is creating and try to remove all of those operation or hierarchical barriers that exist in very modern or traditional groupings and try to put that at the forefront to allow fast speed and reaction.” – Kevin Stang
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Episode Timestamps:
*(02:12) - The importance of people and talent development at L’Oreal
*(08:47) - Turning data into actionable insights through field immersion
*(14:25) - How TikTok and YouTube are transforming stylist training and brand engagement
*(17:17) - The “storyteller” role in keeping up with trends and authentic content creation
*(22:43) - Empowering stylists authentically without over-prescription
*(35:01) - Quick hits
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Links:
Connect with Kevin on LinkedIn
Connect with Kailey on LinkedIn
Learn more about Caspian Studios
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Sponsor
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