Onramp Bitcoin Media Why Morgan Stanley, Walmart, Rumble & Silicon Valley Are Betting BIG on Bitcoin
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Jan 13, 2026 Morgan Stanley's ambitious Bitcoin ETF filing raises eyebrows, hinting at a shift in the financial landscape. Rumble and Tether's new creator wallet aims to revolutionize payouts for content creators. Meanwhile, Walmart's OnePay, with its $4B valuation, seeks to empower the underbanked through crypto integration. The discussion dives into the intersection of traditional finance and Bitcoin, exploring new lending risks and the potential for AI in entrepreneurship. Ultimately, the panel highlights transformative changes in capital allocation and incentivization in the Bitcoin era.
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Wall Street Is Building Real Crypto Plumbing
- Morgan Stanley filing its own Bitcoin ETF signals TradFi moving from passive exposure to building full digital-asset platforms.
- The firm plans wallets, custody partnerships, and tokenized-asset plumbing to capture long-term client economics.
Beyond ETFs: Cross-Collateral And DeFi Integration
- Morgan Stanley sees future products beyond ETFs, like cross-collateralization and loans against crypto holdings.
- They envision blending TradFi and DeFi primitives to enable bidirectional asset use across portfolios.
Outsource Custody Until You Master It
- Outsource custody to qualified custodians instead of building immature in-house custody teams.
- Evaluate providers like Coinbase, BitGo, or Fidelity to avoid single-point operational failure.