Pipeline Visionaries Scaling the $9.5B Rocketship with Kady Srinivasan, SVP Global Head of Marketing at Klaviyo
“Be confident. There are so many people who are going to make you want to second guess your intuition about things that you have to do, but just stay strong and focus on what you think is right.” — Kady Srinivasan
-----------
Episode Timestamps:
*(0:30) - How Kady got into demand gen
*(3:05) - What a Global Head of Marketing does
*(6:00) - The Trust Tree
*(7:00) - Klaviyo’s marketing strategy
*(8:38) - The organization of the Klaviyo marketing team
*(9:20) - Who goes into the e-commerce buying committee
*(10:27) - How Kady thinks about market segmentation
*(12:22) - The Playbook - 3 Uncuttable Budget items
*(14:12) - Kady’s main marketing philosophy after 20 years in the space
*(17:00) - Hotjar analysis tool
*(24:09) - How to help your customers achieve their goals
*(25:20) - What Kady’s team won’t be spending money on this year
*(27:08) - How Kady views Klaviyo’s website
*(28:30) - The Dust Up
*(32:32) - Marketing at EA and Ubisoft
*(34:50) - Quick Hits
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links
The Art of the Impossible book