Adwoa Beauty: Bringing Diversity and Inclusion into the Hair Care Industry with Founder and CEO Julian Addo

After finding herself frustrated with the lack of diversity in the hair care industry for textured hair and unable to convince existing brands to address the issue, Julian Addo took matters into her own hands and founded Adwoa Beauty. Adwoa Beauty is a modern, non-toxic, gender-neutral beauty brand catering to multi-cultural hair textures.

In today's episode, Julian explains her first introduction to entrepreneurship and how it shaped her career and eventually led her to create Adwoa Beauty.

Julian also discusses:

• Finding the right manufacturer while building the brand
• The importance of partnerships
• The brand’s focus on textured hair of any race or gender
• Adwoa Beauty's most effective marketing channel

You'll also hear what's next for Adwoa Beauty.

This episode is sponsored by Attentive

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