"I love matzo! I eat matzah year-round as a snack." —Ashley Albert

"The goal is to do something out of the box that people wouldn't normally do to give matzo a rebrand." —Jeremy Nelson

Passover is a joyous springtime holiday that celebrates freedom and renewal. At the heart of the Passover seder meal and ritual is matzo, an unleavened flatbread that represents the hurried departure of the Israelites from ancient Egypt. Made simply of flour and water, matzo takes center stage during the week-long celebration as a symbol of the oppression the Jews endured.

However, modern chefs and food entrepreneurs are putting a fresh spin on matzo, rebranding it as a versatile ingredient for light and healthful spring recipes. Companies like The Matzo Project are keeping matzo traditions alive while introducing new ways for people to celebrate Passover with healthful, innovative recipes.

The Matzo Project Founder, Ashley Alberts returns to the Essential Ingredients Kitchen along with Floura's Chief Product Officer, Jeremy Nelson to share new recipes and partnerships that are continuing to push the boundaries of what's possible with Matzo.

Tune in as Justine, Ashley, and Jeremy share the beginnings of The Matzo Project, Jeremy's journey as a plant-based chef, a recipe for Mexican Matzo Ball soup from Chef Fany Gerson, exciting new potential products from Ashley and Jeremy's collaboration, and more.

Meet Ashley:

Ashley Albert is an accomplished American voice actress, singer, and entrepreneur, born in 1973 in Miami Shores, Florida. With a multifaceted career spanning various industries, Ashley has left an indelible mark on each endeavor she undertakes.

However, Ashley's entrepreneurial journey took an unexpected turn when she revisited a long-dormant idea from her past. In collaboration with her old friend Kevin Rodriguez, Ashley resurrected her concept of artisanal matzo, inspired by a childhood encounter with her neighbor's pizza shop. What began as a nostalgic reminiscence evolved into "The Matzo Project," a thriving enterprise that revolutionized the traditional Jewish cracker.

With unwavering determination and a commitment to quality, Ashley and Kevin embarked on a journey to redefine matzo, infusing it with innovation and culinary excellence. Their meticulous attention to detail, coupled with a bold and unconventional approach to branding, propelled The Matzo Project to unprecedented success. From humble beginnings in a small bakery in Coney Island to securing coveted placements in prestigious establishments like Zingerman's and earning recognition from cultural icons like Oprah Winfrey, The Matzo Project has become a testament to Ashley's entrepreneurial vision and Kevin's dedication.

While Kevin oversees the day-to-day operations of The Matzo Project, Ashley remains actively involved, infusing her unique perspective and creative flair into every aspect of the business. As she reflects on the remarkable journey they've embarked upon, Ashley's pride in their accomplishments is palpable, serving as a testament to the power of perseverance, creativity, and the enduring bond of friendship.

Connect with Matzo Project:

Meet Jeremy:

Jeremy Nelson is a Michelin-starred chef from San Francisco and the Chief Product Officer at Floura. He has over 15 years of experience in the culinary industry with a background in plant-based and health-supportive cooking. At Floura, he applies his culinary expertise to develop delicious, nutritious products using upcycled fruits and vegetables. Jeremy is passionate about connecting with others through food and creating options that are good for both humans and the planet. In his role, he oversees product development and ensures Floura's recipes deliver on taste, nutrition, and sustainability.

LinkedIn

Connect with NextGen Purpose:

Website

Facebook

Instagram

LinkedIn

YouTube

Episode Highlights:

00:59 Beginnings: The Matzo Project

04:17 Meet Chef Jeremy

06:12 Matzo and Ricotta Dumpling Recipe

07:45 Mexican Matzo Ball Soup Recipe

08:38 Matzo All Year Round

A 70-Year Family Office Approach To Real Estate Investing, With Daniel Farber (Episode 124)