Round Table China China's e-commerce: global trade expands
Mar 26, 2025
Explore the booming world of China's cross-border e-commerce, driven by rising consumer demand and improved logistics. Discover the challenges posed by new tariffs and how businesses are adapting to stay competitive. Delve into the dynamics of Taobao and Tmall, where individual vendors face unique hurdles. Learn about the impact of live streaming on consumer engagement, especially during the pandemic. Finally, navigate the shifting landscape shaped by geopolitical changes and evolving trade policies that redefine global trade.
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Overseas Warehouses: New Trade Infrastructure
- Overseas warehouses are key logistics hubs for Chinese e-commerce companies in foreign countries.
- They enable faster delivery, easier returns, and better customer service, thus acting as new infrastructure for international trade.
The Importance of Easy Returns
- Steve Hatherly mistakenly ordered the wrong size of a product from overseas, which discouraged him from ordering again.
- The experience highlights the importance of easy returns for cross-border e-commerce.
Overseas Warehouses: Fueling Global Expansion
- Overseas warehouses are crucial for brands like Temu and Shein's global expansion, enabling faster delivery and brand recognition.
- Platforms like Shopee and TikTok Shop are also adopting similar strategies, even in regions like Southeast Asia and Africa.