Send us a text

Rishi Rawat is the founder of Frictionless Commerce. As a world-class expert in buyer psychology and conversion optimization, Rishi has spent the past 13 years laser-focused on running marketing experiments that help eCommerce brands remove friction and massively increase sales.

In our conversation we dive into:

Self-awareness as a superpower
Intuition versus empirical data
Delegation and installing your operating system into a team
Busyness, laziness, and essentialism
Specialization and the pursuit of excellence
The placebo effect, gossip, and evolutionary psychology
External and internal realities
Consumerism and ethical marketing
and much more...

Connect with Rishi:

Music by Kirby Johnston – check out his band Aldaraia on Spotify

Crime and (perceptions of) conflict