The Powers That Be: Daily Lauren Sherman’s Black Friday
Nov 29, 2024
In this episode, Lauren Sherman, an insightful fashion industry expert and host of Puck’s Line Sheet, dives into the modern dynamics of Black Friday. She discusses the resilience of mall brands amidst inflation and the evolving landscape of shopping—traditional versus online. The conversation takes a political turn as Sherman assesses the impact of Trump-era tariffs on retail and luxury trends. Listeners learn about emerging shopping habits and the necessity for industry innovation to adapt to shifting consumer priorities.
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Abercrombie's Transformation
- Lauren Sherman visited Abercrombie and found it much different than its formerly pristine image.
- It's now more cluttered with a Gen Z focus, offering sequined dresses and going-out tops alongside more traditional items.
Mall Brand Performance
- Mall brands are performing well due to consumers seeking cheaper alternatives during inflation.
- This has led to a resurgence in stores like Abercrombie, which are now more chaotic and promotion-driven.
Consumer Behavior and Tariffs
- Consumers aren't fully aware of how Trump's tariffs will impact their spending.
- They're using the tariffs as a justification to buy more, driven by a fear of future price increases.
