#126: Vaidhy Murti - CEO/Founder WIT Sports | Changing Dynamic of Digital Sports Activations

Recently raising their Series A round, we discuss the changing dynamic of digital sports activations and how they’ve been able to help organizations get closer to their fans. 

Vaidhy Murti has over a decade of experience developing production applications for high-growth, venture-backed startups, and Fortune 1000 companies

WIT Sports is a digital activation platform that helps professional sports teams in the NFL, NBA, NHL, and MLS elevate their marketing efforts while providing innovative, turnkey solutions designed to enhance brand partnerships.

Chapters:

(01:25) WIT overview + case studies 

(05:35) Entrance into sports 

(11:35) Leagues engaging fans 

(14:15) Metrics to measure success

(16:55) Series A round growth plans 

(19:15) Macro trends to watch 

(21:15) Learnings building companies 

(24:20) Dealing with rejection 

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Vaidhy Murti:

Website: https://www.witcontests.com/

LinkedIn: https://www.linkedin.com/in/vaidhy-murti/

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Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

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