Full Funnel Retail Media in Canada with Walmart Connect's Lesley Conway

Sep 17, 2025

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The CPG Guys are joined in this episode by Lesley Conway, VP & Head of Walmart Connect Canada, the Retail Media arm of Walmart's Canadian retail division.

Follow Lesley on LinkedIn at: https://www.linkedin.com/in/lesleyconway/
Follow Walmart Connect Canada on LinkedIn at: https://www.linkedin.com/company/walmartconnectcanada/
Follow Walmart Connect Canada online at: https://www.walmartconnect.ca/

Brands & Retailers looking to attend our Groceryshop Kickoff Party on Sept 28 register here: https://rethink.industries/events/groceryshop-kickoff-party-september-28-2025/

Here's what we asked Lesley:

Please provide us with an overview of Walmart Connect in terms of your mission and how you integrate into the merchandising activities?
How do you define success for Walmart Connect in Canada, both from a brand advertiser and a consumer experience standpoint?
Recently, Walmart Connect in Canada adopted the core retail media campaign development platform being operated by your colleagues in the U.S. Would you please elaborate on this change?
Walk us through the full funnel capabilities of Walmart Connect Canada: onsite, offsite and in store.
What is happening in Canada relative to behavioral data applications?
How are you leveraging AI and data analytics to refine ad targeting and improve campaign effectiveness?
What strategies are you implementing to deepen partnerships with brands and agency partners in Canada?
What KPIs are you prioritizing to measure campaign success and media ROI and how transparent is your measurement approach for brands seeking to activate via Walmart Connect Canada?
What is WMC’s current capabilities for self-serve vs managed services and how are your working with commerce acceleration agencies like Flywheel to activate on your platform?
What’s the next big milestone you’re aiming for with Walmart Connect Canada?
How should brands not currently working with WMC get started with you?

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