91. Chris Ott, Creative Blue - Strategic Storytelling in Industrial Innovation

Chris shares what strategic storytelling is and the difference between a story and a strategic story, why this is all very important for industrial innovators to get right, how founders can get started to sell their vision more effectively (thematically and tactically) by building their personal brand which in-turn bolsters the company brand, and finally a “What’s Hot and What’s Hype” section when it comes to which tactical media tools and channels are most effective in 2024.