00:11 Introduction 

02:54 What is Outbound Fury (OBF)? 

03:34 Inspiration for OBF 

05:03 OBF Tactics 

07:44 Determining the Line 

11:22 The Challenger Sale 

14:11 Personas & OBF 

16:05 Product-Led Growth (PLG), ABM & Outbound Fury 

19:35 Setting Up Your Team for Success 

21:54 Managing Internal Stakeholders 

25:28 Measuring Success 

27:16 Brand & OBF Campaigns 

29:25 Pricing in Marketing Considerations 

31:47 Analyst Community (e.g. Gartner) & OBF

33:43 Company Scale & OBF 

36:23 Conclusions 

Materials Mentioned in Today's Session: 

-- Raj Sarkar's Post: https://rajsarkar.substack.com/p/mark... 

-- Marc Benioff, Behind the Cloud https://www.amazon.com/Behind-Cloud-S... 

-- Matthew Dixon, The Challenger Sale https://www.amazon.com/The-Challenger...