Unsilo Your Multichannel Strategy — With Alex de Fursac Gash and Suzanne Schwartz

In this episode, Gartner analysts Alex de Fursac Gash and Suzanne Schwartz share key insights from the newly released 2023 Gartner Multichannel Marketing Survey. The survey shows that a customer-centric “holistic channel strategy” is an effective approach to managing channel complexity. Yet if it was so easy, everyone would be doing it. We also talk about how CMOs can take these insights and apply them to their organizations, cutting through this channel complexity.

Gartner Senior Director Alex de Fursac Gash serves as a thought partner to clients and facilitates a wide range of executive-level discussions for heads of marketing and their teams globally. His responsibilities include advising marketing leaders on their functional objectives; sharing best practices and providing strategic guidance; and supporting senior leaders and their teams to plan and implement a number of initiatives.

Senior Director Suzanne Schwarts advises marketers on multichannel marketing strategy and execution, orchestrating campaign execution across channels, scaling marketing content across channels, analyzing cross-channel campaign performance, and mobile marketing strategy. Suzanne has more than 12 years of global marketing experience across a range of industries, such as retail, e-commerce, IT, advertising, apparel, personal care, and luxury.