

Marc Benioff on Agentic AI and Salesforce’s Next Chapter
67 snips Mar 8, 2025
Marc Benioff, founder and CEO of Salesforce, shares his insights on the future of AI and the company's strategic direction. He explains why Salesforce won't hire software engineers this year and reflects on lessons from acquisitions like Slack and Tableau. The conversation touches on the rise of agentic AI, its impact on digital labor, and how technology can enhance customer experiences, especially in high-traffic venues like Disney World. Benioff also discusses the innovative integration of acquired technologies to drive growth.
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AI Theme Shift
- AI was the biggest theme of 2024 and continues to be important.
- The focus is shifting from generative AI to agentic AI.
Agentic AI and Digital Labor
- Generative AI models are rapidly evolving, and no single model has won the race.
- Salesforce's AgentForce platform aims to capitalize on the digital labor revolution.
Vans.com AgentForce Experience
- Marc Benioff had a positive experience using AgentForce on Vans.com.
- The AI agent helped him find wide shoes and provided customer support.