Women’s Ancestral Wisdom: Fablerune Co-Founders Jeriel Sydney and Bobbie Cunningham on Empowering Women with Holistic Wellness

Jeriel Sydney and Bobbie Cunningham are the co-founders of holistic beauty brand FABLERUNE with a mission to educate and support women through their own self-care journeys and ancestral wisdom. With a degree in women's studies and trained in aromatherapy, ayrvedic massage, and community activism, Jeriel joined forces with Bobbie, a licensed cosmetologist and trained esthetician, with a background in sustainable and renewable manufacturing and production workflow, to grow FABLERUNE into a growing luxury brand of skincare, haircare and other wellness products available direct to consumer and through 15 boutique hotels. They are also co-authors of The Fable Book of Runes.

🔑Key Takeaways🔑

🌿🛁 Holistic Beauty: Why a safe and shame-free environment is vital for women to explore and address their skincare and beauty needs, custom crafted to hormonal changes through life, and how to build a "no shame" philosophy about women’s wellness choices. 

✨ 🌱 Values-Driven Partnerships: How Fablerune partners with environmentally conscious and value-aligned boutique stores and hotels to uphold their brand ethos, prioritizing conscious and sustainable practices for intentional growth that helps people and the planet.

💪👭 Empowerment Through Community: Why it’s vital for women to support women, whether it’s how you build supportive communities with and for your customers or through buying from, promoting, mentoring, or investing in each other's businesses to foster a community of support and collaboration for sustained growth and empowerment.

🌍🌙 The Power of Ancient Runes: How to harness the ancient wisdom of women, with a rune guide created by Fablerune that offers comfort and insight in turbulent times.

💖 🚀 Supporting and Giving Back: How to create a charity-first business model with a robust give-back program, that builds community support, customer loyalty, and sustainable profits. 

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More about Jeriel and Bobbie at Fablerune