Quick takeaways

• The growing popularity and universality of USB-C is reflected in Nomad Goods' significant shift in sales from Lightning to USB-C products before the release of the iPhone 15.

• Communicating the features and functionalities of USB-C can be challenging for consumers due to its multifaceted nature, but its extensibility and future-proofing capabilities offer vast opportunities for accessory makers like Nomad Goods.

• USB-C's universality allows Nomad Goods to build accessories that are compatible with both iPhones and a wide range of Android devices, opening up new markets and enabling diversified product offerings.

• Nomad Goods envisions creating portable and high-quality cables that can supply power to household appliances and devices as USB-C becomes more prevalent, but challenges such as product quality and differentiating between standards persist.

Deep dives