A Chat with Anastasia Pavlova on B2B Content Marketing and its Changing Dynamics .
Anastasia Pavlova, (Former) Vice President of Marketing at Webgility talks about the current and evolving trends in B2B Content Marketing.
Key Takeaways from the episode:
- When it comes to content marketing there’s a lot of noise out there. Everyone is now a content marketer, everyone has a blog, everyone is trying to communicate their message and it’s harder and harder to stand out. So you really need the right tools and you need the right skills to be able to break through the noise
- We are now seeing a really big transition from inbound marketing or traditional demand generation where content really plays a big role transition to account-based marketing
- Having shorter videos, shorter webinars is a trend we see happening right now
OnBase: Smashing Sales and Marketing Misalignments