This week, I sat down with Eli Wachs, the Co-Founder and CEO of Footprint, a company building the identity infrastructure of the internet.

It was a far-reaching conversation – Eli's an interesting guy – and we touched on everything from his deep-dives into identity in the Stanford library to working with economist Raj Chetty to philosophy and what it means to be authentic to yourself.

Footprint provides automated onboarding that solves identity, security, fraud, and auth in 5 lines of code, building the identity layer to the internet.

The company offers end-to-end onboarding solutions, including verification, storage, and re-authentication, aiming to create a centralized database of good actors. They emphasize reducing false negatives and improving conversion and compliance. Eli talked with me a bit about Footprint's unique approach using device fingerprinting and vaulting to enhance security and portability.

We covered some recent product launches, including bank-linking and their new decision engine. Eli also discussed the company's evolution from a KYC point solution to a broader identity network built around preventing identity theft and fraud in any online situation, from buying a house to joining a community.

You can find Footprint online at onefootprint.com

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