E349: Creating Scalable Systems in Your Agency with Juliana Marulanda
Aug 6, 2024
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In this discussion, Juliana Marulanda, a seasoned expert with 19 years in sectors from Wall Street to startups, shares her insights on scaling digital agencies. She highlights the importance of setting professional standards and adaptable strategies for growth. Juliana delves into the critical relationship between finance and operations, providing valuable tips for enhancing profitability. She also addresses the hiring challenges agencies face and advocates for structured recruitment methods. With her expertise, Juliana empowers agency owners to create systems that free up time and boost efficiency.
Establishing clear personal standards is essential for entrepreneurs to navigate growth stages and achieve freedom in their business operations.
Integrating financial insights with operational systems enables entrepreneurs to identify profitability, enhance efficiency, and strategically focus on high-revenue areas.
Deep dives
Setting Personal Standards as an Entrepreneur
Entrepreneurs are required to set their own standards, as there is no boss overseeing their actions. Establishing clear personal standards is crucial for success, as these standards dictate the necessary actions needed to meet them. Many entrepreneurs struggle with maintaining quality and profitability while navigating their growth stages, whether they are aiming for $1 million or $10 million in revenue. By acknowledging the importance of self-imposed standards and aligning actions accordingly, entrepreneurs can achieve a level of freedom and agency over their own business practices.
Combining Operations and Finances
Understanding finance is a critical component of developing effective operational systems within a business. Many operational professionals might overlook the financial aspect, but integrating finance with operations is essential for identifying profitability and making informed decisions about resource allocation. Analyzing the business’s financial health allows entrepreneurs to determine which services or clients are most profitable and strategically focus on those areas to boost overall revenue. By leveraging financial insights, business owners can implement solutions that enhance efficiency and increase profitability.
The Importance of Structured Hiring Processes
Many agencies falter in their hiring due to the lack of a structured process, which can result in costly mistakes. Without an ongoing recruitment strategy, it becomes challenging to attract and retain quality talent, leading to underperformance and provisioning issues. Employing a testing method during the hiring process, such as assigning practical tasks or scenarios, helps to objectively evaluate candidates' skills and align them with the company culture. This structured approach not only improves the quality of hires but also leads to better overall team performance and satisfaction.
Juliana Marulanda has 19 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses. She has served over 700 digital agencies with her business, ScaleTime, helping them create scalable systems.
She has been featured in Forbes and Entrepreneur. She helps up-level businesses into lean, mean, profitable machines. On average, her team creates ways to free up at least 30 hours per week for her clients so they can successfully run their businesses without the founders.
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