Part 1: 2025 Thought Leadership Strategy for Revenue and Impact

Episode Description

Thought leadership isn’t what it used to be. The market is crowded, AI is everywhere, and people are overwhelmed by messages.

If you’re trying to grow your audience, make an impact, or build a business leveraging thought leadership, your ability to focus and stand out are key!

If you’ve been waiting for the perfect time to start or to make a bigger move, it’s now.

Whether you’re in stealth and building quietly, or just unsure how to begin, this episode will show you how to cut through the noise and shine in 2025.

I’ll share how I’m adapting my approach and how you can, too. You’ll learn:

• Why standing out in 2025 requires a different strategy.

• How to make your messaging sharper and more impactful.

• A practical 3x3 framework to connect with your ideal audience.

The market may be tougher, but if you’re ready to get dirt under your nails, you’re going to make it happen. Lets DO THIS!

How I made this episode.

All on my phone in one day:

* Recorded in the car after kiddo drop off.

* Recorded using Apple wired headphones into voice recorder on iPhone.

* Took that voice recording and uploaded it to free converter WAV to MP4.

* Downloaded as a MP4 file (video file so I could edit more easily).

* CapCut for video editing to trim repetition and blank space (paid subscription)

* Exported video from CapCut, then uploaded it to Adobe Enhance v2. (Paid subscription)

* Uploaded file to converter program to change from MP4 to MP3 (audio)

* Uploaded to Otter.ai app to get transcription (Paid subscription)

* Then copied transcript to ChatGPT (Paid subscription)

* Fussed for 20 mins at Chat for episode description.

* Opened Substack on mobile browser (can’t upload a podcast on their mobile app). Created new podcast episode with audio file, ChatGPT description, and hit publish.

How would you adjust this process? It’s a bit much! But I’m already super grateful to hear great feedback on this episode - at the end of the day, completely worth it and would do it again, but the process is a little messy.

Sponsor

This episode is brought to you by DIY Influence, a community designed to help you master thought leadership and market yourself effectively. Join weekly sessions, connect with others, and get the support you need for just $79/month, only through year end. Lock in your rate now, and enjoy a complimentary week pass: DIYInfluence.com

Let’s get started!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com