Trading Secrets 268. Ryan Serhant: Owning Manhattan star and CEO & Founder of Serhant returns! BTS of the current state of real estate, creating a new genre of reality TV, and his decision to live his life completely public
Dec 15, 2025
01:26:41
This week, Jason is joined by returning guest and one of the most influential leaders in real estate, Ryan Serhant! He is the Founder and CEO of Serhant, now home to more than 1,500 agents with growth that has doubled year over year. He’s built one of the most followed and powerful real estate brands in the world with over 9 million followers across all social media. Most importantly, he is back on Netflix with season two of Owning Manhattan, showing a more competitive, more ambitious and more strategic side as he expands his empire beyond Manhattan in battles in the most cutthroat luxury real estate market in the world.
Ryan breaks down the current state of the real estate market and why the way people think about homeownership needs to evolve. He explains which markets remain stronger than ever, how banks are underwriting loans right now, and why it feels like everyone works for the government. Ryan shares his perspective on a potential rent freeze in New York, whether he’d ever consider going into politics, and the surprising parallel between divorce rates and the Fed lowering interest rates. He also unpacks the two largest referral sources in the U.S., why fear is often the only driver of lower prices, and how he approaches building trust in volatile markets. On the creative side, Ryan dives into creating a TV show no one has seen before, valuing the viewer’s time, launching a new genre of reality TV with season two of Owning Manhattan, the movie that inspired part of the show’s opening, and how Netflix checks compare to Bravo. He closes by sharing how he handles public attacks on his character, the four P’s, and why choosing to be an open book has been central to his success.
Ryan reveals all this and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Ryan Serhant
Stay connected with the Trading Secrets Podcast!
Instagram: @tradingsecretspodcast
Youtube: Trading Secrets
Facebook: Join the Group
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Trading Secrets Steals & Deals!
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Yubico’s mission is simple: make the internet safer for everyone. Their breakthrough product, the YubiKey, is a small but powerful hardware key that protects your online accounts from phishing and hacks with just one tap. Trusted by millions, YubiKeys work across hundreds of services, from email and social media to banking, without the hassle of codes or passwords.
Go to www.yubico.com/start to learn how to activate and set up your key.
Ryan breaks down the current state of the real estate market and why the way people think about homeownership needs to evolve. He explains which markets remain stronger than ever, how banks are underwriting loans right now, and why it feels like everyone works for the government. Ryan shares his perspective on a potential rent freeze in New York, whether he’d ever consider going into politics, and the surprising parallel between divorce rates and the Fed lowering interest rates. He also unpacks the two largest referral sources in the U.S., why fear is often the only driver of lower prices, and how he approaches building trust in volatile markets. On the creative side, Ryan dives into creating a TV show no one has seen before, valuing the viewer’s time, launching a new genre of reality TV with season two of Owning Manhattan, the movie that inspired part of the show’s opening, and how Netflix checks compare to Bravo. He closes by sharing how he handles public attacks on his character, the four P’s, and why choosing to be an open book has been central to his success.
Ryan reveals all this and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Ryan Serhant
Stay connected with the Trading Secrets Podcast!
Instagram: @tradingsecretspodcast
Youtube: Trading Secrets
Facebook: Join the Group
All Access: Free 30-Day Trial
Trading Secrets Steals & Deals!
Quince:
From Mongolian cashmere sweaters to Italian wool coats, Quince pieces are crafted from premium materials and built to hold up without the luxury markup. Get your wardrobe sorted and your gift list handled with Quince. Don't wait! Go to Quince.com/tradingsecrets for free shipping on your order and 365-day returns. Now available in Canada, too.
Northwest Registered Agent:
Northwest Registered Agent has been helping entrepreneurs launch and grow businesses for nearly 30 years. Build your business identity fast; and for just $39 plus state fees. Get an LLC, domain name, business email, local phone number, business address, registered agent, and compliance in just 10 clicks and 10 minutes. Visit
www.northwestregisteredagent.com/paidtradingsecrets and start building something amazing!
Momentous:
Creatine isn't just for building muscle-it has become a daily essential for your strength, focus, recovery, aging, and cognitive performance, and now Momentous is making your daily Creatine routine even easier with NEW Creatine Chews - these bite-sized lemon lime chews make consistency effortless: you just chew and go. Go to livemomentous.com and use promo code TRADINGSECRETS for up to 35% off your first order.
Yubico:
Yubico’s mission is simple: make the internet safer for everyone. Their breakthrough product, the YubiKey, is a small but powerful hardware key that protects your online accounts from phishing and hacks with just one tap. Trusted by millions, YubiKeys work across hundreds of services, from email and social media to banking, without the hassle of codes or passwords.
Go to www.yubico.com/start to learn how to activate and set up your key.