The Interview Edward Enninful, former editor of British Vogue: fashion has to be more inclusive
Nov 3, 2025
Edward Enninful, former editor-in-chief of British Vogue, brings a rich perspective on inclusivity in fashion. He recounts arriving in London from Ghana and feeling out of place among a predominantly white crowd. Enninful emphasizes the need for diversity, highlighting his mother's influence on his vision of beauty. He warns against a return to narrow beauty standards and shares his plans for EE72, a platform dedicated to inclusivity. He also discusses the evolving role of social media and the importance of protecting youth from harmful ideals.
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Shaping Beauty At His Mother's Side
- Edward Enninful remembers growing up around his seamstress mother and 'bodacious' curvy women who shaped his view of beauty.
- That upbringing taught him to value craft, curves, and ageless beauty over youth-centric Western ideals.
First Shock Of Moving To London
- He recalls arriving in London from Ghana and feeling shocked to be an outsider in an overwhelmingly white country.
- Early encounters with stop-and-search policing and cultural hostility marked his immigrant experience.
Spotted On The Tube, Fast-Tracked To i-D
- At 16 a stylist, Simon Foxton, approached Enninful on the Tube and offered him a card, launching his fashion career.
- By 18 he became fashion director of i-D magazine, despite parental reservations and his father's initial disapproval.