Marketing Leader: Balancing Acquisition and Retention, Lessons from Startups vs. Corporations & The Power of Small Wins

In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza interviews Francisco Bram, who leads marketing for Albertsons Companies’ Health, Pharmacy and Nutrition Businesses. Francisco, with extensive experience from Uber and Siemens, discusses the transition between large corporations and startups, emphasizing the critical role of a customer-centric approach. He highlights the importance of understanding the customer journey and utilizing feedback to create a customer-first culture.

The discussion between Lauren and Francisco also covers strategies for both customer acquisition and retention, why we should celebrate small victories, which film has the best marketing and why Gary V is an ideal desert island companion.

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Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.

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