Meta’s new creative ranking systems are changing everything, and most brands have no idea how much it’s affecting their performance. In this episode, we break down exactly how Meta’s Black Box evaluates your ads, why your creatives are being grouped together, and why small variations (like hook swaps) no longer matter the way you think they do.

Our Guest today is Reza Khadjavi, CEO at Motion, the creative reporting platform trusted by top DTC brands.

What you’ll learn:

Why Meta sees one ad even when you upload ten
How Andromeda assigns “priors” to your creative
Why hook testing isn’t moving the needle anymore
How AI labeling is changing creative analysis
What creative diversity actually means to Meta
The end of growth hacking (and what comes next)
How to build a creative strategy that still works in a black box world

If your ads feel stuck, inconsistent, or unpredictable… This episode will explain why.

Show Notes:

This episode is brought to you by Tie: http://meettie.com
Explore the PROPHIT System:http://prophitsystem.com
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have

Mailbag Extra: incl. Trans-Pacific Smackdown. December 12, 2021