Introducing Product Management to an Organization

Hear our panel discuss introducing the function of product management to an organization, how product management is happening in one way or another, how Jon built a motley crew for the first product management organization, and Grant getting excited about Yes-and.

Listen to us discuss our key recommendations to an organization looking to bring the product management function into their organization, including discussions on our poll about the best background for the first product manager at a company.

Get our two-cents on the following questions:

• Is a company doing product management, even if they don’t have a formal product management function?
• Outside of who to hire, what should be the major considerations for an organization as they launch a product management function?

And get our rapid-fire answers from every panelist on "If you could give one piece of advice to someone joining a company as their first product management resource, what would it be?"

Check-out Jon's summary of our conversation on his blog at https://jonharmer.medium.com/bringing-product-management-to-a-company-for-the-first-time-987fb2b7befd

This week Steve Johnson and Grant Hunter are joined by Jason Vincelette, Gregg Fenton, and Jon Harmer to talk about creating a product management function.