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Podnews Weekly Review
Spotify closes Chartable; and Mark Asquith on Captivate's new Spark AI
Sep 27, 2024
Mark Asquith, the founder of Captivate, joins the discussion to unveil their innovative Spark AI technology aimed at transforming podcast production. He dives into how Spark enhances efficiency with features like ad break suggestions, setting a new industry standard. The conversation also covers Spotify's significant closure of Chartable and impactful leadership changes, while shedding light on broader trends in podcasting, including the growing influence of YouTube over traditional platforms.
01:05:56
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Quick takeaways
- Spotify's closure of Chartable reflects a strategic shift towards enhancing creator-focused products and services within their podcast division.
- Captivate's introduction of Spark AI aims to optimize podcast production by offering personalized features that enhance content creation efficiency.
Deep dives
Spotify Shuts Down Chartable
Spotify has announced the closure of Chartable, with the final product termination scheduled for December 12, 2024. This decision came after the company emphasized a need to focus on products they believe are most beneficial to creators. New features are expected to debut within the Megaphone service, such as smart links and promotions designed to measure marketing success. The closure has raised questions about Spotify's acquisition strategy, suggesting that Chartable was possibly integrated into their broader operations rather than maintained as a standalone service.
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