High Resolution

#24: Buzzfeed’s VP Design, Cap Watkins, on effective management and company culture that empowers

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Jul 23, 2017
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INSIGHT

Design's Importance

  • Designers aren't as important as they think they are.
  • Design has gained influence, but now needs to be more inclusive of other disciplines.
ADVICE

Embrace the Mess

  • Designers should focus on making the areas between design and other disciplines grayer, merging them back together.
  • The best products emerge from messy collaboration where everyone does a bit of everything.
ANECDOTE

Cross-Disciplinary Collaboration

  • In small startups, cross-disciplinary collaboration happens naturally due to limited resources and time.
  • At Etsy, everyone deployed the website on their first day, fostering appreciation for other roles.
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