Your instagram feed isn’t really your diary, even if you treat it like one. In this episode, Anne & Laya discuss how to set social media boundaries, talk about the power of engagement, and teach you ways to leverage your money-maker across platforms in ways that keep you (and your voice) top of mind. Stay up to date and plugged in like a #VOBOSS!

In this episode, Anne and Laya discuss social media boundaries, engagement, and boosting your voice across platforms…

More at https://voboss.com/modern-social-media-with-laya-hoffman

Transcript

>> It’s time to take your business to the next level, the BOSS level! These are the premiere Business Owner Strategies and Successes being utilized by the industry’s top talent today. Rock your business like a BOSS, a VO BOSS! Now let’s welcome your host, Anne Ganguzza.

Anne: Hey everyone. Welcome to the VO BOSS podcast. I'm your host, Anne Ganguzza, and I'm here with very special guest co-host Laya Hoffman. Yay, Laya!

Laya: Hey BOSSes. Hey Anne. How's it going?

Anne: I'm doing great. How about yourself?

Laya: Rocking and rolling. Super excited to be back on the show talking to you today. I think we're doing a new modern mindset about new media and social media.

Anne: Absolutely. Yeah, we are talking about coming into the new times and having a modern mindset when it comes to your business. So we spoke in the last few episodes about modern marketing, kind of just to get the ball rolling. Let's focus in more, I think, on social media for sure.

Laya: Yeah, yeah.

Anne: And talk about a modern take on social media, because boy, in the last couple of years, since this pandemic, things have really changed --

Laya: Yes.

Anne: -- in social media, and I have a much different mindset today than I did even last year about it.

Laya: Yeah, you do. We all do because it has evolved, but at the same time it's evolved, I think everyone's approach or level of interest and engagement has evolved as well, because we've probably all been isolated in some capacity in a --

Anne: Yeah.

Laya: -- and found ourselves drawn to either losing ourselves or being inspired or comparing ourselves on various social media platforms. And whichever one you toggle between in a day, I know for myself, I've actually had to create some boundaries on social media.

Anne: Oh yeah, absolutely.

Laya: Just for my own health and wellness and perception and productivity, in my day, you kind of have to, whoa, take a step back and how much of your time, energy and effort is being put into that. So, you know, I think that's a modern mindset in itself, put up your walls, people.

Anne: You know, what's so interesting is that a few years back, I mean, I remember I was the social media maven, and I think just because I'm a very tech girl, and I was always into making sure that my online business presence was there, and I always eagerly embraced social media as it would become available and new platforms. And I was just all into it, and lately I have been, wow, I need to step back a little bit because there, it has evolved in such a way. And we've all I think, it's become just so easy to type at that prompt all types of emotions, all types of everything comes out.

Laya: Yeah.

Anne: And sometimes it's not healthy.

Laya: Yes, this is true.

Anne: And so I have had to step back -- in terms of what you're consuming, hopefully what you're typing is healthy, right? What you're consuming may or may not be healthy mentally for you. And so I, myself person who always embraced social media, have kind of taken a step back and thought, wow, I think possibly I need to step away for a moment, make sure that I, like you said, set boundaries for the day. And I never thought I would say that for Anne Ganguzza, 'cause I'm just, you know, I'm all about the tech. But there are times when I need to absolutely step back away from it in order to regain a sense of balance in myself --

Laya: Yes.

Anne: -- and in my business.

Laya: I totally agree with you, Anne, and I echo that sentiment and have had to do the same. As a former marketer, I felt like I was dead set on consistency, posting every day, keeping your engagement up, being relevant, you know, sharing the most modern content, being and living authentically yet, you know, putting your best face --

Anne: Yeah.

Laya: -- and your brand forward --

Anne: Yeah.

Laya: -- but still being able to connect and having a touch point throughout the day. Now, after what, 19, 20 months of a pandemic --

Anne: Yeah.

Laya: -- I have definitely compartmentalized and created more healthy boundaries.

And I think that in itself is a modern mindset. You do not need to share.

Anne: Yeah.

Laya: It's not "dear diary."

Anne: Yeah.

Laya: You don't need to overshare and over-consume and over-engage because it in itself is a energetic vampire, you know, just --

Anne: Oh, for sure.

Laya: -- sucking the energy out of you and really not contributing to the betterment and the health and wellness from a mindset place in a healthy holistic way for yourself or your business. So I think it's totally okay to take a step back.

Anne: And also lay you have a daughter that you're considering as well in terms of there have to be boundaries set for this.

Laya: Absolutely.

Anne: And I do want to say by the way, for those BOSSes out there that are not familiar, Laya has a podcast with her daughter, which is amazing.

Laya: Thank you. It's called "She Sounds Like Me," and we have to have our social presence for that too.

Anne: Absolutely.

Laya: But it takes a lot of work and effort. So setting those boundaries is key.

Anne: So how do you set your boundaries for social media, number one, in terms of, let's say, business? So there's, I assume there's a period of time that you're just kind of flipping through social media that might be information or entertainment for you and then there's business.

Laya: Yeah, that's right.

Anne: Do you separate it out that way?

Laya: I -- yes and no. My business is my being as it is yours too. It's hard to make that separation, but I've learned to compartmentalize. So I'll check in in the morning and just see what kind of engagement happened overnight. Was there anything big that's happened in the world? You know, it's my news source --

Anne: Yeah.

Laya: -- for all intensive purposes --

Anne: Yeah, me too.

Laya: -- which is both a pain point and somewhat of a relief. I don't, I don't even know.

Anne: Yeah, yeah.

Laya: So there's that, but then I try to take a short 30-minute break in the middle of my day for lunch and what have you. I'll check in then. And then I also check back in probably around 5:00 in the afternoon when my work day is, quote, done and then in the evening, which is kind of the pattern of most working people. And so -- well these days, who knows because everyone's working these hours and whatnot -- but that's also the most relevant time for engagement. So talking about actual posting and whether or not the visibility or the exposure you're going to get is going to have the same weight, during those high traffic hours is the most relevant time to be posting. It's when you will be the most visible on any platform. So that's one imparted tip and in conjunction with our own habits. So that's interesting.

Anne: So I find, and actually I'll ask you, do you actually not have any social media like tabs open in your browser? 'Cause I might have Facebook open. I might have LinkedIn open. I might have my phone. I've got notifications. So for me, I literally, if I'm working at my desk doing marketing or whatever I'm doing, or even if I'm coaching, I will have to have all my social media closed in order to not be completely distracted by it and only opened at certain times. And I know there's programs out there that can help you to do that if that's something that you might need, but that's about the only way I can stay away, because I always say there's never an emergency in social media really. And most social media will have notifications that go to your email. So I do have my email open at all times.

Laya: Hmm. That's an interesting approach too.

Anne: Yeah.

Laya: I actually do a bit of the opposite. I never have social media channels open on my browser, my browser in my office is the studio. And so I do not go onto Facebook or any of the channels, not even, except for YouTube. I do have that up because I'm constantly referencing audio, of course, for work. And then also that's where I'll upload work files from my desktop --

Anne: Yeah.

Laya: -- as opposed to my cell phone. But I usually only go to social media on my cell phone during those break hours.

Anne: Sure.

Laya: And then also I turn off all my notifications because if -- I found that I was getting constantly pinged, then I would check. It's the hit you're looking for.

Anne: Yeah.

Laya: I just want to engage and can I contribute and can I be of service or help? But if I limit that and turn off those notifications, that helps me set boundaries.

Anne: Yeah, that's interesting.

Laya: So that's how I do it.

Anne: Notifications are a big thing. Well, you know, it ends up being that, anything that is that important, especially because if it's a client trying to get in touch with me or a, you know, maybe a student, but again, remember I have brands that I'm pushing out social media as well for, events that I'm hosting and that sort of thing. So I do need to keep, uh, you know, I have the VO Peeps membership. I do have a VO BOSS social posts that I'm putting out. So in case there's interaction on it, I do have to respond. I mean, I want to be interactive. If I'm just pushing content out and not being interactive through the socials for my brands. So I do have some responsibility there, but --

Laya: Sure.

Anne: -- and so I have my email on, in which case my notifications will come to my email, but I think any other type of notifications, except for my text, everybody knows my number in case they need emergency to get in touch with me.

Laya: Sure.

Anne: But yeah, that's kind of how I work. So I -- literally for a while there though I did have like Facebook open or LinkedIn or Instagram so that I could respond and interact for my brands. And it got to the point where I literally had to not have them open in tabs anymore because it was causing such a distraction. And so now I have certain times when I go in and respond, and probably people who know me, you know, I have not been as responsive. And I hate to, I mean, I'm going to admit that here, but part of it has been simply the workload.

Laya: Yeah, it's overwhelming.

Anne: It's been overwhelming a little bit for me lately. So I've not been as responsive as before, but I want to make sure that I'm there in responding to people out there that are, that are interacting on my social media. So I have to literally have it open for a certain amount of time. Then I have to literally close the window. Otherwise I am, I am drawn to it. I'm sucked in.

Laya: Yeah, we all kind of are. Now let me ask you a question. Do you have anyone on your team that runs or helps you schedule your social media?

Anne: Yes.

Laya: Or do you schedule your social media yourself?

Anne: No, I do have people that help me schedule my social media on a weekly basis.

Laya: That's great.

Anne: So I know what's going out to the week -- and then of course as special events happen, I'll post those immediately. But yeah, I do have somebody that helps schedule my posts, and that is on a weekly basis. So I have to check in on a daily basis just to interact with those posts in case there's something going on, or I might have to moderate a post. I mean, that has been known to happen on one of my brands, because I do have a community, the VO Peeps community together. And so if there's a post and people are responding to a thread and it gets out of control, I'll have to do something as a moderator to take --

Laya: Sure.

Anne: -- to take care of that. But other than that, because my business, again, I've chosen to have -- I have four distinct brands, but I have -- there's the Anne Ganguzza brand, then there's the VO BOSS brand, which obviously I love. And then my VO Peeps, which I love and I've had them forever. And also my Studio Cats, which is my fun -- I don't ever have issues with my Studio Cats brand because that's just posting pictures of my cats and fun cat things, which --

Laya: How out of hand can it get?

Anne: -- is super simple.

Laya: Yeah, the cats get crazy. You got to get in there.

Anne: It's funny because my cats are five years old now. And if there's one thing that people love and can take the tension off, and you know what I mean? If -- in today's chaotic world --

Laya: Yeah.

Anne: -- like a picture of a kitten or, you know, any fur baby is just --

Laya: Break it up --

Anne: -- you know --

Laya: -- a little levity, right?

Anne: -- gives me a little bit of, a little bit of happiness and joy during the day. So I, as a girl for five years who had my cats as kittens, you cannot resist. I probably have 10,000 pictures of my cats.

Laya: Well, there you go.

Anne: So I've got enough to last.

Laya: There needs to be an outlet. Yeah. Put that somewhere.

Anne: That's right. And I wanted to provide an outlet to people to have just a little bit of joy --

Laya: Yeah.

Anne: -- for no other reason than just, oh, look at that.

Laya: And it showcases personality and what you love and your passion.

Anne: Yeah.

Laya: And I think that's totally fine.

Anne: Yeah.

Laya: So for me, I do have someone that schedules for the She Sounds Like Me podcast on social media because that is hyper-focused content that I share a very like-minded thoughts and passions about. But it can get a little, I don't want to say political, it can get, um, it's very opinionated, a little bit of a liberal feminist approach there. And so that is its own entity. But for me, I do all my own social media, and it, it can get to be a lot --

Anne: Sure.

Laya: -- and that consistency has gone the way of the dodo. And I don't use a scheduler. I feel like I tried that for my own self, and I felt too much pressure. And to think forward as to what I was putting out there, that works great for a lot of talent. It didn't work for me, but I appreciate it. Now. I think we want to definitely give the BOSSes out there some tips about --

Anne: Yes.

Laya: -- maybe the best ways to engage socially --

Anne: Absolutely.

Laya: -- with clients or potential leads or other like-minded individuals. And one thing I don't see enough of us using as voice actors is the voice. So on almost every one of these platforms --

Anne: How true.

Laya: -- you can hit the voice record button to give somebody a shout-out, to celebrate their success, to give them a back channel, or just let them know how awesome they're doing and what you've appreciated about what they've shared. And I find that that is making such a more intimate connection, and it's showcasing your voice --

Anne: Oh my gosh. Laya --

Laya: -- without, yeah, giving it.

Anne: We can just go home now.

Laya: Okay.

Anne: That was it.

Laya: That's it.

Anne: That was the golden nugget of the day.

Laya: Perfect.

Anne: We're done, BOSSes.

Laya: Use the voice button.

Anne: Seriously. And I am so glad that that was the first thing that you said, because I have a voice testimonial thing that I have voice feedback, voice activated everything. And it's so funny because as voice actors, I'm surprised that more people aren't into --

Laya: We don't use it enough.

Anne: -- using that. What is, and how many --

Laya: Why not?

Anne: -- and I remember when I started even this podcast, how many -- this is what we do for a living.

Laya: Yeah.

Anne: How is it that we don't have a thousand voiceover podcasts by now? I mean, really.

Laya: That's true too. But it's -- social has made it so easy.

Anne: Yeah.

Laya: In fact, LinkedIn also offers us voice, which in my opinion has to be used with some discretion because you don't want to be dropping voice memos --

Anne: Yeah.

Laya: -- to people that you don't know --

Anne: Know, exactly.

Laya: -- and be like, hey, look at me. By the way, Ted, can I get a voice job?

Anne: Hello.

Laya: I see you need some --

Anne: It's so nice to meet you.

Laya: Yeah, no, pump the brakes, you know?

Anne: Right.

Laya: But once you've engaged with someone or you've established a bit of a relationship --

Anne: Oh, I agree.

Laya: -- I think it's so much more personal to be like, "hey, I saw your post on XXX. I really identified with that. Thanks for sharing. Hope you have an awesome day. I look forward to your next post." You know, it can just be about them, but told from your soul --

Anne: Oh my goodness, yes.

Laya: -- authentic, conversational way.

Anne: Absolutely.

Laya: And then hello, you've just dropped them a sample and made them feel like you went the extra mile to get out of your own comfort zone to show them what you do without showing them what you do and being gross about it. So, you know.

Anne: [laughs] Try to be gross about it.

Laya: Use that.

Anne: Hey BOSSes, don't be gross about it.

Laya: Use the button.

Anne: I get that. And I love that, but I also, look, I'm going to go so far as to say, pick up the phone --

Laya: Will that do --

Anne: -- and talk to your clients.

Laya: For sure.

Anne: And I know, okay, I know I'm old, and I know that there's --

Laya: That's so modern.

Anne: -- maybe the younger generation, you know, those young kids that may not want to pick up a phone and talk to someone, but --

Laya: Right.

Anne: -- part of our business is speaking for a living. And I really feel that if you want to communicate with your client, I'm always the first person to pick up the phone to, to call to maybe, hey, let's discuss the project, give me some clarification on it. Also, you know, in the beginning, when you're quoting a project, I've always had wonderful luck with calling the client to get the specs clarified and just talk and introduce. And you know, at that point that this is a real client --

Laya: Yeah.

Anne: -- and you can get a lot of information --

Laya: That's them.

Anne: -- just by hearing their voice. You know, they're legit if they pick up the other end of that phone number that's on their signature. There's so much to be said for communicating with your clients vocally. And also I'm going to just kind of do a little plug here is that I have really been focusing on getting my voice out there on Alexa devices, because --

Laya: Oh, I saw you put something out about that. I saw that and I loved it.

Anne: Yeah.

Laya: In fact, I got one of your email blasts about it --

Anne: Yeah.

Laya: -- and was looking into it.

Anne: Yeah.

Laya: What's the, what's it called again?

Anne: Well, that's the Voiceweave.

Laya: Right.

Anne: And I know that right now, Voiceweave, the last time I had spoken about it, it's such a cool idea. It's a voice website, and it's basically a series of prompts. So if somebody wants to learn about you and your voice, they can ask Alexa. And basically, if you want to hear my voice, you can just say "open Anne Ganguzzza Voice" or "open Anne Ganguzza Voice Talent." And it's right on my -- by the way, if you forget, you can go right to my webpage, and it tells you how to access it on Alexa. And you can ask me a bunch of questions, and I will give you answers in my own voice, not Alexa's voice, which is really reaching a whole different audience. And I've got another --

Laya: Wow, that is such a cool --

Anne: Yeah.

Laya: -- new media.

Anne: And I've got another really cool thing that's going to be happening, which I'm going to be doing, a flash briefing.

Laya: Oh yeah.

Anne: So for those people that want to find out, okay, what does Anne Ganguzza have to say today, well, you can subscribe to my voice briefing or my flash briefing. And that way I'll have something good to say, and I don't have to really, you know -- it could just be, you know, from the heart, right? Authentic, very much like this podcast. And I will tell you voices and BOSSes out there. Honestly, I have gotten a lot of work from just being on this podcast. Laya, I don't know about you as well, but --

Laya: Yeah.

Anne: -- it's, we're ourselves, we're authentic. People hear our voice. It keeps us top of mind, and we're not even advertising that we're a voice artist really in order to get that work.

Laya: Just sharing knowledge.

Anne: Exactly.

Laya: That was a huge side point of why we started our podcast, Sila and I, because we're both voice actors. Of course, that was just kind of to talk about how to work together with your child in entertainment. That was initially my thought. It turned out to be so much more than that, and we hardly talk about voice acting at all, but it is very interesting. And I think using your voice in social media, whether it's, you know, recording a stories, or you're doing a reels or you are on Snapchat or TikTok, and you're kind of doing those skits or those one-offs, the trending topics du jour, at least your voice is getting out there. Now, one of the ways to really amplify that is to making sure it's positioned in the right place. So using the right tags, using the right hashtags, making sure you're engaging with businesses that maybe you can connect with by tagging them or using their app, if you're, of course, you're given permission and things like that. And trying to broaden the visibility on those posts when you are on social media and using your voice. So those are all really great tips.

Anne: You know, and talk about being able to reach -- just because we wrenching about podcasts. It doesn't mean you have to have a podcast about voiceovers. As a matter of fact, you even said you don't even talk about that anymore with your podcast. That's absolutely the idea, right? Talk about what you're passionate about. That's I, you know, I do a Clubhouse weekly with Cheryl Hauling and Jody Krangle, and we talk about our podcasts and how voice actors really need to talk about their passions. It doesn't have to be all about, hey, I'm a voice actor and this is all about the voice acting industry. I think it's even better if you're talking about your passions, because you're going to get yourself outside of the listenership of just voice actors. You want people to listen.

Laya: Talk to me about that Clubhouse, because I know you've had a lot of success with that. I see lots of talent, Eric Romanovski I see Mark Guss hosting -- very well-known people in the industry, hosting Clubhouse rooms, and really connecting with such a wide range of people all over the world from Clubhouse. Or you're seeing some success with that --

Anne: Exactly.

Laya: -- yeah. Talk to me about that.

Anne: Absolutely. Well, first of all, it's such a great medium. I mean, it's like, you know, literally talking on the phone, right? But -- or you don't even have to talk if you don't want to. You can just listen in on conversations.

Laya: Yeah.

Anne: It really took off quickly, and I've read some articles, whether, you know, is it, oh my gosh, was it just a thing, but I don't think that Clubhouse is going away anytime soon. I really, really think that it is a wonderful way for people to really get involved and share something more authentic than the keyboard. Because I think there's a lot to be said when we're sharing information and discussions on a platform that allows us to use our voice. And --

Laya: And not just hide behind your moniker --

Anne: Exactly.

Laya: -- or your meme or your thought of the day, it's like it's giving more depth and more, uh, understanding of niche topics. And I really have appreciated it. I took a step away from that to, just again, based on boundary setting and time suck.

Anne: Oh, that's a time-suck.

Laya: I think, yeah.

Anne: It can be.

Laya: I really went down the Clubhouse hole --

Anne: It can be.

Laya: -- came back out and put that on pause, but there is so much community support there --

Anne: Yeah.

Laya: -- and connectivity. I know people that have really created and nurtured some amazing relationships --

Anne: Yeah.

Laya: -- through channels like Clubhouse, and talk about a platform that's just using your voice. I have a question for you about it though. Do you use just your phone microphone or do you use an adapter that connects your microphone? Because I have heard that --

Anne: Yeah.

Laya: -- and I don't know if people are using that. Uh, how about you?

Anne: So that has been -- actually, that is like the beginning of every pan -- because every Thursday I do a panel at 11:00 AM Pacific time --

Laya: Okay.

Anne: -- called the Voices in Podcasting, the VIP, room. And, and of course, everybody is -- I'd love for you to join.

Laya: Yes, I will.

Anne: Any Thursday.

Laya: For sure.

Anne: The funny part, the funny part is I have been trying so hard to be able to -- 'cause Clubhouse was built for iOS --

Laya: Sure.

Anne: -- and now they're on Android. And so it's typically done through your phone microphone and speakers, et cetera. But of course, everybody wants to, you know, elevate.

Laya: Better quality.

Anne: So, yeah, better quality. I want better quality. That's, you know, that's what I do, right? Audio, we do audio. So I tried a multitude of ways to connect a different microphone to my phone, which was phenomenal. I bought a Tula microphone to actually do that. I was, I was told that it would work with my iOS, and it actually does, but it doesn't work with the Clubhouse app when you are a moderator. So it'll work fine if you're using Twisted Wave, or you're using the Voice Memo. But as soon as you go into Clubhouse and you try to use the Tula --

Laya: Clubhouse!

Anne: -- yeah. And become a moderator. So it'll, it'll be okay if you're just listening, but if you're a moderator, and you need to speak or you get up on stage, it, then all of a sudden, goes to the phone microphone. So I have tried everything. Lately what I've been doing --

Laya: Drats.

Anne: -- yeah, lately, what I've been doing is, but Tula mic is really cool looking, by the way. And I'm trying to find a reason to really keep it. And it's a great USB mic. I will tell you that, I did a review on my blog.

Laya: Said no one ever about any USB mic, but I love to hear that from you.

Anne: Yeah, go, go -- it's a beautiful mic. Go to my blog. I have written a review on it, and I --

Laya: Okay.

Anne: -- I agree for a USB mic, It's really cool, because it self records. You don't need a DAW or anything.

Laya: Very cool.

Anne: So yeah, but what I have done in Clubhouse is there is a app which will work on iOS and works on my Mac called Club Deck, and Club Deck will allow you to use a USB mic that will be connected to your computer. Not -- I tried my 416. It didn't work. It doesn't like any kind of --

Laya: Could you imagine?

Anne: -- doesn't like any interface in the way, right? So, but if you have a USB mic, it apparently, you can change your microphone. And so I use my Tula or I use my, I have an AT-2020 USB that I use on Clubhouse, and it makes a big difference.

Laya: Yeah.

Anne: It sounds great. So for the first, I don't even know, 10 weeks that I was doing this 11:00 moderated panel, I would have whatever technical issue. And I would just come like two minutes late. I'm like, oh my God, can you hear me, can you hear me now? Do I sound, how do I sound? Do I sound good? Because you can't hear what you sound like. Really.

Laya: Yeah, yeah.

Anne: Easily.

Laya: This would drive me crazy. Like we're such audio nerds now.

Anne: People made fun of me. No, people made fun of me 'cause I was trying everything I said. So today I'm using my AT-2020 mic. Today I'm using my phone. Today I'm trying to use my Tula mic on my phone. And then -- it's just crazy. But anyways, I didn't mean to digress so deeply into that. But Clubhouse --

Laya: It's important though. It is a voice platform. And I'm --

Anne: It is a voice platform. I love it.

Laya: I was curious about that though, because our ears are hyper tuned. Now everybody's not like that. But if you are using that as kind of a calling card, right? And you're connecting with people -- I'm a nerd. I need it to sound pristine, like Tim Tippetts pristine --

Anne: Absolutely.

Laya: -- even on the Clubhouse. And so I was wondering about that.

Anne: Well, it does sound pretty good. It does sound pretty good. And here's a thought for the BOSSes out there, right? If you are modern mindset social media, right? Let's just say you have a podcast. It's not about voiceover. It's about your passion. It's -- I've always said like, there's so many ideas I have for podcasts. But anyways, I have a former student of mine who does a lot of work with elder care and advocacy for elderly patients. And I'm like, God, we need a podcast on that. Everybody needs a podcast, because everybody's parents get older, and there's always like, what do I do? You know, what opportunities are available for me? How can I get the best care? I said, someone needs to do this podcast. And you know, just anything that she's an expert on, she's passionate about, have a podcast on that, and then use Clubhouse as like kind of a supplemental extra.

Laya: Sure.

Anne: "Oh, and by the way, we'll be doing live discussion on Clubhouse on Wednesdays at 2:00." And I think that that is a wonderful way to really broaden your audience and potential clients, because guess what? You're using your voice.

Laya: Exactly.

Anne: For both.

Laya: I've actually considered bringing that into the fold for my daughter and I's show for She Sounds Like Me, talking about parenting --

Anne: Yup.

Laya: -- and some of the issues that the moms and modern minded mamas are thinking about today. So that's interesting to see that tie in that you've assimilated between podcasting and Clubhouse, and then spin all of that up and put that on LinkedIn --

Anne: Yeah, absolutely.

Laya: And make sure that you're engaging on all --

Anne: And you can live stream.

Laya: -- of those platforms. Sure.

Anne: Yeah. You can live stream Clubhouse on other social channels. So I do, I really do love that. And you know, what I, what I love about your podcast with your daughter is that you are talking about things that are not, it's not voiceover related. You're talking about things that I love too, about growing up a strong female and STEM education and all that good stuff, which I absolutely love.

Laya: Cool.

Anne: And I think that it has such a wonderful audience --

Laya: Thank you.

Anne: -- too for you.

Laya: Thank you.

Anne: Look at the broad audience you have. Anybody with children, right, that wants to be the best parent that they can be and empower their children to be everything that they can be.

That's such a wonderful topic and so relevant for today. And oh, and by the way, you're also top of mind now to an audience that you probably never would have been able to get to had you just say, I'm a voice talent, do you need a voiceover?

Laya: Right, right.

Anne: You know? So.

Laya: Thinking of those creative ways to like really talk about yourself without talking about yourself --

Anne: Yup.

Laya: -- but also serving your target market, your target audience --

Anne: Yup.

Laya: -- in an authentic way by just being yourself.

Anne: Absolutely.

Laya: I think just like, you know, posting daily is not necessarily so crucial anymore and posting all about you is definitely, like, people can get toned up real fast. So, you know, just keeping it relevant and keeping it light, and more importantly, cheering and being a cheerleader, a positive advocate or a cheerleader for the people that you are connected with, and you are following be it other talent, be it potential clients or just people within your network, because they'll remember you. You know, on LinkedIn --

Anne: Yeah, yup.

Laya: -- every time you comment or like -- and I did want to mention this tip. I have another tip for us. On every social media platform except for Clubhouse because it doesn't have this functionality, but I want to make sure that our BOSSes understand that it's not enough just to like someone's posts. If you're really trying to support them, think of it this way. A like is worth one point. A comment is worth two points, and a share is worth like five, right?

Anne: Yup, yup.

Laya: So if you really want to tip the balance and show that you're engaging with a potential client, brand, partner, et cetera, or just someone you admire --

Anne: Awesome. Yup. Great advice.

Laya: -- you want to really not just give them a heart comment and not just an emoji, but like give them some context that you are actually listening, that you are reading, et cetera. If you share it, like you share it on Facebook, or you share it on LinkedIn, that gives their initial post so much more exposure. That's how those posts get viral, and they, they get seen again and again. The more you engage with a post and deepen that thread line, the more weight it gives to that original --

Anne: Absolutely.

Laya: -- post, thus giving them more support and showing your alliance and your knowledge and your savvy and social. So make sure to apply that to your future potential clients.

Anne: Excellent advice, Laya.

Laya: Thanks.

Anne: Thank you. Wow. All right, well BOSSes, I'm sure again, we can go on to part two of modern social media. So guys, be aware now in social media, try to have a -- adopt a mindset that allows you to service your client, your potential client, and showcase you in the most authentic light.

Laya: Absolutely. Thank you, Anne. Good talk today.

Anne: Yeah, really great talk. Big shout out to our sponsor, ipDTL. You too can connect and network like a BOSS. Find out more at ipdtl.com. You guys, have an amazing week and --

Laya: Thanks, BOSSes.

Anne: -- we'll see you next week. Bye!

Laya: Bye-bye.

>> Join us next week for another edition of VO BOSS with your host Anne Ganguzza. And take your business to the next level. Sign up for our mailing list at voboss.com and receive exclusive content, industry revolutionizing tips and strategies, and new ways to rock your business like a BOSS. Redistribution with permission. Coast to Coast connectivity via ipDTL.

555: 9th July 2022 (Giro Donne 9 / Le Tour 8)