SE4 EP15: Facebook Ads: Scaling Campaign Budget Optimization - CBO Campaigns

A follow on from yesterday's episode about Campaign Budget Optimized (CBO) campaigns.

Here are a few pointers as to how you scale your CBO campaigns:

• If your base CBO campaign is delivering +3X ROAS and target CPA, you can increase your CBO campaign by 100-500%
• You could duplicate your CBO campaign
• Use 3-5 day history cycles for scaling
• Double or duplicate decent performing CBO campaigns every 3 days
• Try to start your new budget CBO campaign by midnight or early in the day
• Use automation to pause poor performing AdSets
• Consolidate budget if you do not have much to spend
• Top of Funnel CBO campaigns will drive mid and bottom funnel activity - Feed the Top of Funnel CBO
• Remember that Scaling is about mindset.

------------ Sections in Depesh’s 7-Figure BPM Method for Facebook Ads course cover CBO scaling in detail.   Here is where to get his course: http://bit.ly/2uy1gQQ Remember that it is open until April 2nd, 2019  and then closes.  

 

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