What does it take to overcome the logistics challenges of serving customers in emerging markets? The short answer: a lot. Emerging markets present manufacturers, distributors and retailers with numerous pitfalls that can break a supply chain. Some of the most important considerations are laid out in a recent paper from PwC, ''Overcoming Network Logistics Complexities in Emerging Markets.'' On this episode, we speak with Sandra Gosling, U.S. supply chain director, about the content of that report. In particular, we discuss the six most important categories that companies must consider when entering emerging markets – and hear Gosling's opinion about which one of them poses the toughest challenge.
