What makes a toy design memorable, fun, and interactive? In this episode, Sam is joined by Mike Hoeting, President of Bang Zoom Design, to learn how toy designers generate new ideas to create a product that is fun and imaginative. Mike explains how he discovered toy design in college after a childhood of loving toys. Later on in the show, Sam and Mike interview Rinn Hirotsu, a product designer at Hasbro. Together, they discuss discovering the magic of toy design, Rinn’s work with Mr. Potato Head and nerf, and the process of generating and completing their ideas with a team.
For links to resources we discuss on this episode, visit our show page:
From the Archive: The Magic of Toymaking: From Concept to Playtime
Design is Everywhere