Host Rob Long today explains why attracting an audience to a movie or TV show works the same way those dating apps work in attracting people to one another. But without the swiping. And why writers must always serve the dessert first in their scripts, no matter how “important” the message is. Because audiences want the candy, not the homework. So please, don’t bury the fun.

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Aesop's Fables - The Deer and the Fox - Getting Ready