

Talking to Two Hundred Media Pros with Andrew Q Kraft
9 snips Oct 29, 2024
Andrew Q Kraft, former President and COO of The Arena Group, shares his insights from a listening tour with 200 media professionals. He discusses the critical role of generative AI in reshaping editorial content and the importance of curation in publishing. Kraft reflects on his journey from engineering to media leadership, highlighting adaptability and mentorship. He emphasizes the value of diverse perspectives in understanding the industry's complexities and the potential of listening tours to foster connections and insights.
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First Meeting
- Andrew Q Kraft and Matthew Scott Goldstein first met in 2006.
- They worked at competing ad networks during the early days of behavioral targeting.
Unconventional Background
- Andrew Q Kraft's background includes engineering, astrophysics, and theater.
- He dropped out of MIT to join the "birth of the web."
AppNexus Journey
- Andrew Q Kraft held 20 different roles at AppNexus, demonstrating his versatility.
- He even served as acting CFO for nine months despite lacking a finance background.