Quick takeaways

• The success of Our Future's short-form videos was driven by their compelling storytelling approach, incorporating pop culture references, and featuring notable figures like Elon Musk.

• Our Future capitalized on the popularity of podcasts by creating an agency specializing in short-form video clips, using storytelling and leveraging big names to attract clients and monetize their services.

• The founders' decision to move to Austin, Texas allowed them to thrive in a tight-knit tech community, build relationships easily, and find success by adding services to their business.

Deep dives