Everyday AI Podcast – An AI and ChatGPT Podcast

EP 567: Apple’s AI Challenges — What Went Wrong with Siri?

31 snips
Jul 15, 2025
Apple is reportedly struggling with its AI ambitions, particularly with the Siri assistant, leading to potential collaborations with competitors like OpenAI. Discussions reveal Apple's strategic shift from being a tech leader to hiring others to innovate for them. The podcast dives into the impact of these decisions on Apple's market position and their reliance on user data for AI development. As rivals like Google and Meta advance, the pressure mounts on Apple to regain its footing in the generative AI landscape.
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INSIGHT

Apple Fails AI In-House

  • Apple has failed to build a smarter AI-powered Siri internally and is considering outsourcing to competitors like OpenAI or Anthropic.
  • This shift marks a major strategic pivot indicating Apple can't keep up with generative AI innovation.
INSIGHT

Apple's Generative AI Failures

  • Apple spent millions daily trying to develop generative AI but produced no meaningful results.
  • Their AI efforts led to class action lawsuits due to marketing false promises about smarter Siri.
INSIGHT

Siri Still Ineffective

  • Siri remains largely ineffective despite years of existence, with performance worse than early chatbots like ELIZA.
  • Users mainly trust Siri for basic tasks like weather, showing AI assistant remains immature.
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