176. The story of the car detailer

A while back, I had my car detailed at a new shop around the corner. 

When I called to book, the new business owner asked how dirty it was. 

I said it was decent but it had some dog fur in parts of the back seat.

He grumbled and told me (reluctantly) to come in. 

They were closed a few months later.

In this episode, I get into a few lessons we can all learn, including the importance of:

• Doing work that you're intrinsically motivated by
• For people you enjoy working with
• At prices that excite you to bring your best
• So you can build a sustainable business
• Which allows you to become great at what you do
• Which becomes a continued flywheel for your business

Give this a listen if it feels timely for you.

—k