Tool Use - AI Conversations The AI Playbook Used By Global Companies (ft Olga Beregovaya)
Jul 15, 2025
Olga Beregovaya, VP of AI at Smartling and a veteran in language technology, discusses how businesses can leverage AI to cut costs dramatically. She delves into Smartling's internal strategies for implementing AI across various workflows and debates the 'build vs. buy' dilemma for AI tools. Olga emphasizes the need for a 'golden dataset' to benchmark models and shares insights on safely scaling AI without risking quality issues. She highlights the evolution of the workforce, advocating for skills like multilingual prompt engineering as key to thriving in the AI era.
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Smartling's AI Integration Journey
- Smartling integrates AI deeply into translation workflows and business development, improving efficiency significantly.
- AI supports translators with productivity tools and automates lead generation to reduce manual effort by 60%.
Build Versus Buy AI Tools
- Evaluate build vs. buy decisions focusing on ROI and internal capabilities to maximize value.
- Buy when commercial tools are cost-effective and quick to implement; build if expertise exists and ROI justifies it.
Smart Experiment Prioritization
- Prioritize experiments by monitoring state-of-the-art, aligning with business vision, and listening to customer needs.
- Use a robust benchmarking environment to vet experiments before full deployment.