AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Insights, Marketing & Data: Secrets of Success from Industry Leaders
ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO.
Jan 5, 2025
49:40
Delighted to have on Steve Phillips, the Founder, former CEO and now Chief Innovation Officer of Zappi. Steve is one the foremost thinkers and entrepreneurs in consumer insights, marketing and innovation, a veteran of several start ups and the driving force behind Zappi, who took on a $170m investment from Sumeru Equity Partners in December 2022 to drive further innovation.
We have a great conversation including:
- The story behind Zappi’s creation and growth
- Advice for entrepreneurs
- How to instill true benefits from automation
- The balance between self-service and conventional agency offerings
- Using meta-data and AI models to ideate before testing
- The use of AI agents
- Managing the transition from CEO and ensuring staff still say ‘no’
With thanks to Insight Platforms for their support and MX8 Labs for sponsoring.
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode