ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO.

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Delighted to have on Steve Phillips, the Founder, former CEO and now Chief Innovation Officer of Zappi. Steve is one  the foremost thinkers and entrepreneurs in consumer insights, marketing and innovation,  a veteran of several  start ups and the driving force behind Zappi, who took on a $170m investment from Sumeru Equity  Partners in December 2022 to drive further innovation.  

We have a great conversation including: 

• The story behind Zappi’s creation and growth
• Advice for entrepreneurs
• How to instill true benefits from  automation
• The balance between self-service and conventional agency offerings
• Using meta-data and AI models to ideate before testing
• The use of AI agents
• Managing the transition from CEO and ensuring staff still say ‘no’

With thanks to Insight Platforms for their support and MX8 Labs for sponsoring. 

All episodes available at https://www.insightplatforms.com/podcasts/

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