The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

929: Tired of Chasing Trends? Here’s How to Grow Steady, Reliable Sales with Email

22 snips

Nov 10, 2025

Shilpi Zalani, a high-performance coach and serial entrepreneur, empowers moms to create successful businesses while balancing family life. In this session, she dives into growing your email list without chasing trends. Shilpi shares strategies for crafting lead magnets that convert and how to sell without feeling pushy. She also discusses using automations to maintain family time and emphasizes writing personal, engaging emails as a way to build deeper connections with subscribers. Tune in for actionable insights and tips!

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INSIGHT

Email's Job Is To Sell The Click

Email should sell the click by proving why someone should learn more.
Your sales page—not the email—should do the heavy conversion work.

ADVICE

Narrow Messaging Drives Real Action

Narrow your niche to speak directly to one person instead of everyone.
Specific messaging drives action because people take specific steps, not general ones.

ADVICE

Combine Emotion With A Clear Ruler

Use an emotional hook to get clicks and a tangible quick win to keep subscribers.
Define a clear ruler so people can measure whether the freebie delivered the promised result.

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If you’ve ever stared at your email list wondering why it’s not growing or if you’re not even sure where to start, this coaching session is going to light a fire under you. Then, sign up for my FREE class: From Zero Subscribers to an Email List of Engaged Buyers at http://growanemaillist.com!

Shilpi Zalani is a high-performance coach who helps women break through limiting beliefs, get financially independent, and finally create a business that actually fits their lives. She has started, scaled, and exited multiple six-figure ventures, generating over $1M in revenue across her businesses. And she’s done it all while navigating motherhood, cultural expectations, and the highs and lows of entrepreneurship… making her uniquely qualified to guide other women toward that same freedom.

In today’s coaching session, we’re diving into one of the most valuable assets in business: your email list. We’re talking about how to grow it when you don’t have a big audience, how to create lead magnets that convert, and most importantly, how to actually sell without feeling pushy or salesy.

If you’ve been spinning your wheels chasing the algorithm and you’re craving a system that works behind the scenes to grow your business, this episode is for you. And hey, if you’re ready to grow your list, serve your audience, and maximize your impact without feeling like you’re stuck on the content hamster wheel, sign up for my FREE class at http://growanemaillist.com!

Not only will I teach you how to start and grow your email list, I’ll pull back the curtain on the metrics that show off email’s superpowers when compared to social media. Save your seat now: http://growanemaillist.com

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Goal Digger Show Notes: https://jennakutcherblog.com/email-marketing-for-consistent-sales

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