What Next | Daily News and Analysis TBD | A24 Meets A.I.
32 snips
Aug 31, 2025 Alex Barasch, culture editor at The New Yorker, discusses A24's rise from indie studio to cinematic powerhouse. They explore the company's unique approach to filmmaking and the challenges that come with integrating AI into creative processes. Barasch highlights A24's commitment to auteur-driven projects while navigating the complexities of maintaining artistic integrity in a changing industry. The conversation touches on how A24 addresses the balance between technological advancements and creative freedom, showing their potential risks and innovative strategies.
AI Snips
Chapters
Transcript
Episode notes
A24's Auteur-First Business Model
- A24 built its brand by protecting auteurs and letting filmmakers make the movies they want.
- They then turned that creative cachet into a devoted fanbase that reliably shows up for releases.
Built To Hit Singles Not Home Runs
- A24 aims to 'hit singles and doubles' rather than chase occasional billion-dollar blockbusters.
- Their strategy relies on a loyal audience that trusts the A24 label to deliver distinct films.
Big Bets And A24 Labs Launch
- A24 has started financing much larger productions like Eddington and $70M projects starring big-name actors.
- The studio also launched A24 Labs to explore AI integration as it scales up.