Podcasting Business School 604: Should you niche down and rebrand your podcast AGAIN? (Live Coaching)
Jan 13, 2026
Discover powerful strategies to transform podcast listeners into paying clients through a live coaching session. Learn how to leverage a rebrand and narrow your niche for greater impact. Hear practical advice on defining your ideal client, crafting targeted episode hooks, and creating coaching episodes that showcase your expertise. Find out why a simple weekly newsletter can become your most effective lead magnet. Simplifying your approach while maximizing value is the key to growing your podcast and client base!
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Episode notes
Target A More Specific Niche
- Niche down to a specific subgroup (eg. mom coaches who are course creators) to stand out from large brands.
- Call out that subgroup in episodes and CTAs to attract higher-fit clients more quickly.
Number Episodes For Easy Reference
- Numbering episodes makes it easy for you and others to reference and share specific content.
- This small formatting choice improves discoverability and practical use of episodes.
Use Focused Hooks And One CTA
- Start solo episodes by naming one specific problem you love solving and dive into it to hook listeners.
- End with a single, simple CTA like “schedule a discovery call” to convert listeners into leads.