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Mattel's CEO, Ynon Kreiz, talks about transforming Barbie into a movie and bringing more diversity to the brand. They discuss the need to address criticism about Barbie's body image and gender stereotypes. The podcast also explores the evolution of Barbie to promote inclusivity and empower girls. Additionally, they explore the potential of adapting other Mattel toy brands into films and the challenges of transitioning to digital platforms.
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Quick takeaways
- Mattel transformed Barbie into a live-action film, focusing on self-discovery and empowerment while maintaining diversity and inclusivity.
- Mattel is expanding beyond physical toys by embracing intellectual property and reimagining their brands in different domains.
Deep dives
Barbie's Transformation into a Film
In this podcast episode, the CEO of Mattel, In On Christ, discusses the transformation of the iconic Barbie doll into a live-action film. With an all-human cast and a focus on self-discovery and empowerment, the film aims to redefine Barbie for the modern era while staying true to the brand's mission of diversity and inclusivity. By evolving the Barbie brand with more diverse dolls and over 200 career options, Mattel aims to engage a wide audience and maintain Barbie's status as a global franchise.
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