Uncovering Your Client Avatar

The more you know about your ideal clients, the easier it will be to attract them.

On this week's TBOA, Rochelle and I talk about client avatars: what is it, how to create one, and why you should care.

Talking Points

• What exactly is a client avatar?
• Questions to ask yourself to uncover your client avatar
• Deciding how many client avatars you should have
• How to make ideal clients more receptive to your message
• The value of sharing stories of transformation

Links

• The Brain Audit by Sean D'Souza
• Book Yourself Solid by Michael Port
• Value-Based Fees by Alan Weiss

Enjoy!

—JS & RM