How BJP’s Genius marketing strategy turned it into a political superpower in India?

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In this episode we talk about, How the Bharatiya Janata Party along with the NDA has finally won the general elections of India for the 3rd time in a row unless there is a twist in the tale, Mr. Modi is all set to begin his 3rd term as the prime minister of India Now while this generation only knows BJP as this dominating force in Indian politics, it is fascinating to know that, 40 years ago, while congress had 404 seats at the parliament, this was BJP which only had 2 seats in the parliament!!! While Congress had lots of money, power, and connections in the world, the BJP was a small group of believers with no money, no power, and no connection!!! But these believers somehow had the guts to challenge the monopoly of Congress!!! Between 1984 and to 2024, the BJP did something so extraordinary that today it has emerged as the most powerful force in Indian politics!!!! The question is, How did this small group of believers turn BJP from a small political start-up to such a dominating power in Indian politics?? How did they break the monopoly of congress despite having no money, power or connections??? What were the failures they faced while building their political start-up? And most importantly as students of business what are the lessons that we need to learn from the incredible rise of bjp?